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Cortex is the core of Splice. It uses data collected through the Data Gateway, narratives, and behaviours mapped through Cells, and the predictive analytics provided by the Oracle Lens to understand how users move, and what they value.
The system unifies signals captured across Splice’s architecture to create a complete model of intent and consistency. It interprets how actions, attention, and prediction intersect, translating them into measurable indicators of value creation, loyalty, and influence.
This allows Splice to deliver actionable insight of user behaviour and connect engagement patterns, attention flows, and predictive outcomes — allowing teams to see not just who participates, but why they stay, what drives their loyalty, and how that behaviour changes over time.
Fundamentals
- Contextual Scoring: Weighs actions based on recency, frequency, and relevance, separating genuine commitment from noise.
- Adaptive Modelling: Continuously refines scoring parameters as ecosystems evolve, keeping insight accurate and responsive.
- Pattern Recognition: Detects behavioural trends and correlations, enabling teams to understand what drives user retention and growth.
- Data Cohesion: Normalises and aligns data across multiple sources, creating a unified, verifiable base layer for Splice intelligence.
