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Cells analyses digital footprints across platforms to map how user actions shape the broader narrative. How many users did they reach? How often did they contribute? How far did their message travel? Is the content high quality? It doesn’t just measure activity; it measures impact.
Through sentiment and interaction mapping, Cells determines whether user presence strengthens or weakens the ecosystem. It captures tone, influence, and reach — showing not only how active users are, but how effectively their voice drives engagement and perception.
Each action is processed, weighted, and scored — revealing not just what users do, but how and why they do it. Cortex turns fragmented actions into a consistent framework for understanding loyalty and intent, allowing teams to better control and target their incentive campaigns.
Fundamentals
- Attention Tracking: Real-time tracking to map how narratives move through communities, identify key voices, trending topics, and emerging clusters of influence across platforms.
- Mindshare Analytics: Signals are analysed and weighted to measure narrative momentum — showing which users amplify attention and which campaigns are gaining traction in real time.
- Loyalty Multiplier: Every quest, match, or referral contributes to a weighted profile that reflects consistency, engagement, and impact — allowing merit-based rewards
- Behavioural Mapping: Tracks user activity across chains and applications, forming a complete picture of participation and engagement.
